What are the roles and responsibilities in Advertising?

• Advertisers initiate market research, study and analyze their findings to understand customer and demographics.
• They gather and organize information to plan advertising campaigns.
• Plan and prepare advertising and promotional material to increase sales of products and services. 
• Work with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
• Assist with annual budget development.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Advertisers coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• They contact organizations to explain services and facilities offered.
• Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.